I promised both my children when they were born that although I may lack true "mommy skills", they will be well dressed.
On that promise, I recently encountered a very chic kids store called Sol Baby. I ordered the pictured tweed jacket for my Adaline (shown) and a very hip guitar t-shirt for my son Cole (which was not available in his size so I ordered up and it doesn't quite fit him yet).
When the items arrived yesterday, I was impressed.
And I'm not easily impressed with mail order items.
The quality was even better than expected. The t-shirt was double layered soft cotton, the tweed jacket so stinkin' cute I couldn't wait to put it on her this morning, and wrapped up with my items, a hand-written thank-you note (handwritten, people!) with a bonus little pouch with two adorable (read: not tacky) hair bows for Addie (in, ironically enough, her signature colors of brown and pale pink).
LESSON #1: Value-added. Take note of this marketing lesson. We are always looking for ways to add value in everything we do for our clients and this is a perfect example of another company doing just that and doing it right. Add a little something extra to everything you do and people will take notice and become loyal customers.
Only two things for a mommy to do when such a thoughtful, quality, cool ordering experience happens. 1). Repeat business (which I did this morning by ordering this t-shirt for my cousin's son); and 2). Spread the word. Done.
Rock on, Sol Baby.
Tuesday, January 6, 2009
Baby's Got Sol - and Marketing Skills, Too!
Subscribe to:
Post Comments (Atom)
Posts
3 comments:
Please tell Addie Anne she looks very grown up in this picture.
Oh...and stylish as well.
Cutie, Cutie, cutie! And yes, very stylish, too.
That's funny, I always maintained that my kids would be well-dressed as well! All hope was lost once Ashlee hit 12 and began to covet the teenage Abercrombie/Uggs/North Face uniform, but I still have Madeline and Eleanor to hold on to.
Thanks for sharing, I'll definitely check them out!
Post a Comment