Three Weeks - Sixty-eight Pages – One Beautiful Book

About a year ago, Town Green Special Services District – an organization that supports Downtown New Haven’s businesses and property owners – asked Elements to assist with the design and writing of a special ten-year anniversary commemorative/annual report.

Eager to help this long-time client and partner, Elements immediately signed on for the project. Shortly thereafter, several overall themes and design concepts were presented. With some refinements suggested by the Town Green staff, a direction was chosen and work began.

With plenty of time before the task needed to be completed and many important initiatives to work on, Town Green redirected its efforts. While Elements stayed in near constant contact with the client, as the date of the organization’s annual meeting drew closer, the tactic changed from gentle prodding to a near-constant reminders.

With only three weeks to go, work on the information-packed book, including writing of several articles, began in earnest. The deadline to get the piece printed was so tight on several occasions Town Green staffers took up residence at Elements’ studio, working directly with staffers to move the project along.

And move along it did. Not only was the project completed in time for Town Green’s annual meeting, the end result – as pictured below – met and exceeded the client’s most hopeful expectations.






The blackboard shot featured on the opening spread can be seen HERE at our first photoshoot for this project with Derek Dudek. Information on the rest of the photography in the book can be found in THIS previous post.