#100 - Habitat

Our 100th post today - hooray! Images above are from one of my favorite stores and catalogs - Habitat. Sadly, there are no Habitat stores in the U.S.

Habitat was started in 1964 by Terence Conran. (Conran's is another store I miss that was in the U.S., but no longer) and today is owned by the IKANO group (who own IKEA). Interesting history!

The logo is the "Love Your House" mark, which derived from a campaign Habitat ran in stores in the 1970's. I love the simplicity of the mark. They even sell paper clips of the "Love Your House" logo. (Can it get any simpler than that?)

The firm GTF (Graphic Thought Facility) of London created the new identity back in 2003. They even customized the typeface DIN (another favorite) to become the family-friendly Habitat DIN.

If you are traveling overseas this summer and happen to see a Habitat store, stop in and check out their in-store graphics and their beautiful, simple, functional products. And don't forget to grab a catalog on your way out the door. It is certainly worth the time.