Dorset Cereals

Were in and out of food stores every day, but if I have a few extra minutes, sometimes I'll stroll the aisles and really take a good look around.

This packaging for Dorset Cereals (just one of a series) really caught my eye. It's designed by a British company called Big Fish. Interestingly, they credited themselves on the bottom of the box. They must've known it was good.

*One thing you can't see from the picture is the silver foil-stamped text for "dorset cereal." The box also has a really great matte cardboard texture. At $5.99 a box, this stuff better taste good.