Saks is Back

Pentagram's redesigned identity and packaging for Saks Fifth Avenue. Just beautiful. I received a gift from a relative in this gift box and the presentation is stunning. It makes me want to shop at Saks again - something I haven't been compelled to do since the 80's. This new identity has given them a "signature" look that they never had - like Tiffany's. Pentagram worked with the amazing font designer Joe Finocchiaro www.joefino.com. He has an incredible body of work - just look at his list of clients. Pentagram has been working on this new identity project since 2004 - and it shows. Bravo.